Premiums

Premiums are "free" gifts included with purchase to entice your patronage. Cereal Premiums and Fast Food Kid's Meals are the most prominent contributors to this arena in the United States.

Premiums

Subcategories

  • Cereal Premiums
    Cereal Premiums

    A cereal premium or cereal box prize, also known as a cereal box toy in the UK and Ireland, is a form of advertising that involves using a promotional toy or small item that is offered as an incentive to buy a particular breakfast cereal. Prizes are found inside or sometimes on the cereal box. The term "cereal box prize" is sometimes used as a broader term to also include premiums that can be ordered through the mail from an advertising promotion printed on the outside of the cereal box.

  • Fast Food
    Fast Food

    Often included in American fast-food Children's Meals, these Premiums have grown from a child's enticement to an adult collectible!

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