Dale Evans Figure from Post Cereal's Roy Rogers Ranch Set, Later Released by Stuart Toys, Vintage 1953
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Dale Evans Figure from Post Cereal's Roy Rogers Ranch Set, Later Released by Stuart Toys, Vintage 1953
Condition: excellent - no damage, no discoloration.
Professionally repackaged original figure in excellent condition.
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Roy Rogers Ranch Set Cereal Premium
Before Stuart started selling their Western toy miniatures, a 1953 Post Roy Rogers Ranch Set cereal premium was originally created for Post Cereals to run a year. C.F. Block and Associates in Chicago, IL, who created many premiums for Post and Quaker, created The Roy Rogers Ranch Set premium with the help of an ad agency. It was advertised on the back of Dell Roy Rogers comic No. 67 and expired January 1954. For 50 cents and 2 Post Cereal box tops, the 23-piece set could be yours.
The intent was a quality set of figures that looked as realistic as possible. The solid soft plastic figures of the Roy Rogers Ranch Set premium included Roy Rogers, Dale Evans, Pat Brady, Trigger (rearing horse), Buttermilk (running horse), Bullet (German shepherd) and detachable rubbery saddles and bridles. The saddles and bridles, black. The Nellybelle jeep was made of metal with tires that rolled. Roy's ranch house, entry gate, animals and trees were made of color lithographed cardboard that could stand when assembled (see photo below). An instruction sheet was included with this offer.
When the Post Cereal Premium had run its course, the figures, horses and tack were offered to The Stuart Manufacturing Company in Cincinnati, Ohio. Stuart started making these with their own complimentary-designed line of walking horses and accessories in different colors. The former premium Roy, Dale, Pat and Bullet became "character" figures in sets such as Stuart's Texas TV Rancher, TV Cowboys and Home on the Range.
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Dale Evans Figure from Post Cereal's Roy Rogers Ranch Set, Later Released by Stuart Toys, Vintage 1953
Condition: excellent - no damage, no discoloration.
Professionally repackaged original figure in excellent condition.